• November 6, 2018
    1:00 pm - 4:00 pm

Brain Trust Marketing and Communications will walk through the do’s and don’ts when it comes to advertising your business on the world’s largest travel site. 

What you’ll learn:

  • TripAdvisor Orientation – What is TA and how can it benefit your business?
  • Step by Step Instruction – How to enhance TA presence
  • How to manage your online reputation
  • Case Studies – The Good the Bad and the Ugly!

Light refreshments will be provided.


In order for this to be the most productive experience possible our presenter asks that everyone attending already have a TripAdvisor account.
It’s also possible that someone has already published a review of your business, so in that case all you have to do is claim your listing.

Here are some links to guide you through the process. We would recommend following the first link to get an overview before setting up the account. It’s all free!

http://www.tripadvisor.com/TripAdvisorInsights/w855 – Learn about TA

https://www.tripadvisor.ca/GetListedNew – Create a new listing

https://www.tripadvisor.ca/Owners – Claim a listing that is already on TA

About the presenter: 

Richard Innes has a background in marketing and advertising having worked at some of the country’s largest advertising agencies. He played a key role in Canada’s largest tourism destination marketing organization, Tourism Toronto (TT) for more than nine years serving first as V.P. Account Director at TT’s advertising agency and then as TT’s Vice President of Marketing. Richard’s passion for tourism destination development through the lens of the customer is widely valued. In 2012 he was awarded the Queen’s Jubilee Medal for his contribution to Canada’s tourism industry.





In Partnership with:





Please note that by attending this event, you are agreeing for your likeness to be used for marketing & promotional purposes.




50 Museum Drive, Orillia, Ontario, Canada, L3V 7T9