Harnessing the Power of Images & Video

In this beginner friendly, hands-on workshop, you will discover the power of images and video in marketing and how to leverage them to effectively promote your brand or product.

You will learn about the psychology behind visual content and why it’s so effective in capturing attention, generating engagement, and driving conversions.

You will also explore the various types of visual content available, such as photos, graphics, videos, and animations, and how to create compelling visuals that align with your brand and messaging.

Through real-world examples and interactive exercises, you will gain practical skills and knowledge to use visual content to enhance your marketing strategy and achieve your business goals. 

This is a hands on workshop.

Please bring laptops/personal devices fully charged.

*Training will begin at 4:30 pm. Light refreshments will be provided.*

Presenter: 

Emily Baillie is a digital marketing instructor and entrepreneur. Through her practical and interactive workshops, she helps to empower small business owners and non-profit organizations to make better use of social media platforms. With 15 years of experience in the marketing industry, she also teaches digital marketing at McMaster University and CMA.

*This workshop has been subsidized through the CDC Professional Development Partners