Google Analytics for Small Business

Ever wondered who’s visiting your website, and what they’re doing there? Google Analytics can tell you all of that and more. Discover the fundamentals of Google Analytics, including the all-new Google Analytics 4, in this interactive, beginner-level workshop.

We’ll discuss both versions of Google Analytics: Universal Analytics (the current standard) and Google Analytics 4 (the new version, which will become the default in 2023).

 

You’ll learn:

• The difference between Universal Analytics and Google Analytics 4 (GA4) and how to configure both
• How to connect your website to Google Analytics
• How to set up Google Analytics properly to filter out irrelevant traffic
• How to create custom views and set goals within Google Analytics
• How to generate 5 key reports to let you know how your website is performing
• How to configure Google Analytics to automatically send you reports

**Please bring your fully charged laptops to follow along in creating or revising your Google Analytics profile. 

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Speaker Bio: Avery Swartz, Founder and CEO of Camp Tech

Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and was ranked number 5 on Search Engine Journal‘s Top 50 Women in Marketing list.

 

Space is Limited. Advance Registration Required.

Light refreshments will be served.

Please arrive 5-10 min early so we can get started on time. 

 

Presented in partnership with RTO7 and Orillia & Lake Country Tourism