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  • Google Analytics for Small Business
    November 29, 2022
    1:00 pm - 4:00 pm

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Ever wondered who’s visiting your website, and what they’re doing there? Google Analytics can tell you all of that and more. Discover the fundamentals of Google Analytics, including the all-new Google Analytics 4, in this interactive, beginner-level workshop.

We’ll discuss both versions of Google Analytics: Universal Analytics (the current standard) and Google Analytics 4 (the new version, which will become the default in 2023).


You’ll learn:

  • The difference between Universal Analytics and Google Analytics 4 (GA4) and how to configure both
  • How to connect your website to Google Analytics
  • How to set up Google Analytics properly to filter out irrelevant traffic
  • How to create custom views and set goals within Google Analytics
  • How to generate 5 key reports to let you know how your website is performing
  • How to configure Google Analytics to automatically send you reports

**Please bring your fully charged laptops to follow along in creating or revising your Google Analytics profile. 

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Speaker Bio: Avery Swartz, Founder and CEO of Camp Tech

Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and was ranked number 5 on Search Engine Journal‘s Top 50 Women in Marketing list.


Space is Limited. Advance Registration Required.

Light refreshments will be served.

Please arrive 5-10 min early so we can get started on time. 


Presented in partnership with RTO7 and Orillia & Lake Country Tourism

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Venue Phone: (705) 325-9511

400 Memorial Avenue, Orillia, Ontario, Canada, L3V 6J3