Google Ads for Small Business

Search Engine Marketing can be a great way to ensure your business comes up in Google when your ideal customer is searching for you. Setting up Google Ads properly can be challenging though.

This beginner-level workshop will walk you through the things you need to know so you can succeed with pay-per-click Google Ads on any.

You’ll learn:

• What Search Engine Marketing is and how it works, including an overview of the pay-per-click system and the Google Ads auction
• How to determine your target audience and target ads for them
• How to setup and manage a keyword list
• How to write a great ad
• How to know your if your website is setup for conversion (and how to measure that) so when you drive traffic to your site from ads, it will lead to sales
• What’s an appropriate amount of money to spend on Google Ads, and how to get the most out of a small budget

 

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Speaker Bio: Jyll Saskin Gales, Camp Tech

Jyll Saskin Gales is a marketing coach, consultant and trainer. She teaches digital marketing at Camp Tech, Jelly Academy, Elevate, The DMZ, boutique agencies, Fortune 100 companies and her own Learn with Jyll platform.

Jyll advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. And she is TikTok’s resident “Google Pro” with more than 50,000 followers tuning in for her bite-sized, actionable small business marketing tips. Jyll previously worked at Google for 6 years and has an MBA from Harvard Business School.

 

Space is Limited. Advance Registration Required.

 

Presented in partnership with Tourism Simcoe County, City of Orillia, Orillia & Lake Country Tourism