Western Ontario Community Futures Association Brand Awareness  Survey

Dear

The Western Ontario Community Futures Association is conducting a survey on brand awareness around Community Futures. The Orillia Area CDC is a branch of The Western Ontario Community Futures Association.

They are undertaking some online market research: a Brand Insight Assessment (BIA) survey through an independent third-party research company, Consumer Science. The BIA is a research tool that measures the strength and alignment of a brand among key audiences. The goal of this research is to help Community Futures make informed plans and set priorities for the future in key areas:

1. Understand how well the Community Futures regional business strategy, vision and brand are aligned with local stakeholder perceptions.
2. Uncover underlying issues that may be inhibiting our success in terms of helping local, rural businesses in our region.
3. Determine how well stakeholders understand the overall Community Futures brand.
4. Determine how strong the alignment of perceptions and attitudes is across stakeholder audiences.
5. Identify perceptual gaps among stakeholder audiences on key aspects of our brand.
6. Identify areas in which Community Futures business and marketing communications practices can be improved.
7. Provide a set of metrics to guide and justify strategic expenditures.

They will use the survey results to help us ensure the Community Futures brand can reach its potential in helping as many local, rural businesses as possible to succeed in our region in years to come.

An online BIA questionnaire has been developed by a third-party researcher and the link has been included in this email. As a CDC Client, we are writing to request your participation. The survey is confidential and anonymous. Your responses go directly to our third-party researcher.

It will take you only about 15 minutes to complete the survey. The deadline to participate is May 10, 2022. We value your input and would sincerely appreciate a few minutes of your time to share your insights.