Tourism Experience Development 101

Back by popular demand!

BruceGreySimcoe (Regional Tourism Organization 7), along with Ontario`s Lake Country, Tourism Simcoe County and The City Orillia are hosting an introduction to Experience Development with Kim Clarke, Tourism Experience Development Specialist

Find out how Experiences can add to your bottom line! Join us to learn:
• What experiential travel is and why it has value
• How you can build on existing products within your business
• Why collaboration can put you further ahead
• The 12 ingredients of an experience
• The tools and templates for development
• How to find the right target market for your business using the Consumer segmentation profiles
• Immersion in a newly created experience giving participants first hand knowledge

Who should attend?
• Tourism operators (museums, guides, attractions or product clusters) who are looking to create another revenue stream for their business by developing new experiences
• Festival and Events organizers that are looking to develop a new experience as part of their festival or event

Cost of the workshop includes:
• Part 1 of Experience Development
• Networking with industry colleagues
• Lunch
• Participation in a newly created experience

Registration is required by January 23, 2017
$35 + HST
Space is limited

For More Information:
Jennifer Whitley
Executive Director
Ontario’s Lake Country
[email protected]
705-325-9321

View our flyer for more details!